To many prospective clients, this sounds like a pretty standard agreement. But you’d likely expect revisions on those subpar articles without additional pay. And I say that as someone who used to scrounge at these rates. This maximizes your savings and ensures your writer keeps churning out as much content as possible. To some, the higher end sounds generous: One thousand words for $50 or less is a steal (literally)! To seal the deal, you might expect your writer to complete 500-1,000 words per hour. Let’s say you go for one of paths most traveled by offering a rate of $0.01-0.05 per word. And although you’ve probably heard quality writers say “cheap prices get you cheap content,” you’ve likely stumbled upon some serious talent with low costs once or twice. Pricing differs widely between writers, industries, and even webpage types. Let’s be real: It’s hard to make a content marketing budget. And with the right writer and distribution strategy, you’re sure to yield high returns. It’s an ongoing marketing necessity that requires a healthy budget, patience, and dedication. In all these cases, you must also consider the writer’s experience level and service types, primarily, when evaluating their price offers.Īll this said, content writing is a serious investment. Some may not use software like this at all. Of course, writers’ toolboxes and strategies vary. These are only a handful of the resources needed to sustain a business in this industry, and all of them are factored into the freelance writer fees. I also rely on networking tools like LinkedIn Sales Navigator or organization memberships to contact interviewees, along with the occasional use of surveying tools like SurveyMonkey. For most of my clients, I use:Ĭopyscape Premium: Prices vary per search After that, consider all the tools your writer uses to develop your content. ![]() These steps take time and can’t be done in an hour or less.įor example, the agenda for a basic content writing assignment (e.g., 1,000-1,500 words, no interviews or videos) with on-page optimization and mock-up graphics, would ideally look like this: For example, when writing a blog, a high-quality writer will research the subject matter and relevant market and industry trends, look into target audience language and pain points, determine search intent, and gather SEO data, primarily. ![]() Think about everything that goes into content creation. This should help clear up the details of the average freelance writing pay. I’d argue that if you’re thinking the latter, you’re not fully aware of what’s going into your content. Still, you may not be convinced that you should go for the more expensive services either. That said, aiming for the low end of just a few cents per word is not sustainable and inevitably leads to burnout, for reasons we’ll get into later. And though you may want to pay your writer a fair rate, you don’t want to break the bank. It’s easy to see why prospective clients get confused. While cheap service providers on UpWork reluctantly work for pennies, others are confident charging one dollar or more per word. Many use a combination of these methods, depending on the project and contract.įurther, writers’ rates differ dramatically. While some freelance writing rates are charged per project, other freelance writers structure their rates per word. You'll find that it varies per individual. The columns are not dependent on or derived from each other.ĮFA Members: For more information, see the Rates Survey Report and Rates Survey Information pages.The “best” pricing structure for content writing is and will always be an ongoing debate. Respondents were given the option of providing these responses or selecting “Other” or “N/A.” Data for each column in the rates chart was collected and generated independently. **Per-word rates and pages per hour may or may not apply to all projects. ![]() Writing (work-for-hire only), medical/STEM Writing (work-for-hire only), business/sales ![]() Writing (work-for-hire only), ghostwriting full-length nonfiction Writing (work-for-hire only), ghostwriting full-length fiction
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